Our Team: The Architects of Innovation at ZELEN Systems
Our Team: The Architects of Innovation at ZELEN Systems
The Architects of Innovation at ZELEN Systems
Meet Our Visionary Team
ZELEN Systems is led by visionaries, innovators, and industry disruptors with expertise spanning fintech, blockchain, cybersecurity, and enterprise technology. Our leadership team has engineered game-changing financial platforms, secured high-profile acquisitions, and pioneered breakthroughs in payments, marketplace technology, point-of-sale systems, and digital commerce.
At the forefront is AJ Perrin, a serial entrepreneur with multiple successful ventures and exits, including a major acquisition by LiveNation/Ticketmaster. Supported by elite strategists, blockchain experts, and security architects, our team brings experience from LiveNation, Microsoft, ESPN Bets, Electronic Arts, Sony Music, Blue Pallet, and more—companies that have shaped the global digital economy.
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AJ Perrin
CEO - Co Founder
A trailblazing entrepreneur and visionary leader, AJ Perrin has built and scaled multiple successful ventures, leading to high-profile acquisitions, including a major exit to
LiveNation/Ticketmaster.
Meet Our Visionary Team
ZELEN Systems is led by visionaries, innovators, and industry disruptors with expertise spanning fintech, blockchain, cybersecurity, and enterprise technology. Our leadership team has engineered game-changing financial platforms, secured high-profile acquisitions, and pioneered breakthroughs in payments, marketplace technology, point-of-sale systems, and digital commerce.
At the forefront is AJ Perrin, a serial entrepreneur with multiple successful ventures and exits, including a major acquisition by LiveNation/Ticketmaster. Supported by elite strategists, blockchain experts, and security architects, our team brings experience from LiveNation, Microsoft, ESPN Bets, Electronic Arts, Sony Music, Blue Pallet, and more—companies that have shaped the global digital economy.
Arthur (AJ) Perrin
CEO - Co Founder
A trailblazing entrepreneur and visionary leader, AJ Perrin has built and scaled multiple successful ventures, leading to high-profile acquisitions, including a major exit to
LiveNation/Ticketmaster.
Serge Krishchenko
Co Founder
A seasoned blockchain investor and strategist, Serge has identified and driven growth for top Web3 projects, ensuring $ZLNC delivers real-world utility at scale.
Michal Unzeitig
Chief Technology Officer
Distinguished CTO and former lead software engineer at Ticketmaster, with 30 years of fintech innovation and strategic leadership expertise.
Robert (Bob) Fish
Director of Security
A world renowned cybersecurity expert with over 20 years of experience, Bob has led security architecture at Microsoft, Sony Music, Electronic Arts, and T-Mobile.
Sindre Rønningen
Vice President of Product
An award-winning design visionary, Sindre has led
brand and UX design for Fortune 500 companies, creating innovative digital experiences in fintech and commerce.
Introducing Our Elite Advisory Board
ZELEN Systems is backed by an elite advisory board of blockchain pioneers who have shaped the global digital asset landscape. With experience spanning multi-billion-dollar crypto projects, decentralized finance, and AI-driven technologies, our advisors provide unmatched strategic guidance to ensure $ZLNC’s success.
Their expertise has been instrumental in launching and scaling some of the most influential blockchain projects, including The Graph, EOS, Tezos, and SingularityNET, collectively driving over $5 billion in market capitalization. With a deep understanding of token economies, regulatory landscapes, and scalable blockchain infrastructure, our advisory team strengthens ZELEN’s position as the next breakthrough in digital commerce.
Brad Yasar
Digital Assets Pioneer
Global blockchain expert and
CEO of EQIFI, with 30 years of entrepreneurial experience. Co-founder of the
Blockchain Investors Consortium, which has allocated
$5 billion
to blockchain projects. A key advisor who has guided
successful billion-dollar token sales and crowd raises.
Derrick Kravitz
Strategic Growth Advisor
Head of Growth at Beyond Enterprizes, leading blockchain adoption and strategy. Also CEO of Green Umbrella, a licensed cannabis operator with 15+ years in ops and growth.
David Orban
Principal Blockchain Advisor
A renowned
technology strategist and investor, David has played a pivotal role in
blockchain and AI innovations, advising projects with a combined
market cap of over $4 billion. His insights drive
exponential growth, decentralized innovation, and global adoption strategies.
Serge Krishchenko
Co Founder
A seasoned blockchain investor and strategist, Serge has identified and driven growth for top Web3 projects, ensuring $ZLNC delivers real-world utility at scale.
Michal Unzeitig
Chief Technology Officer
Distinguished CTO and former lead software engineer at Ticketmaster, with 15 years of fintech innovation and strategic leadership expertise.
Robert (Bob) Fish
Director of Security
A world renowned cybersecurity expert with over 20 years of experience, Bob has led security architecture at Microsoft, Sony Music, Electronic Arts, and T-Mobile.
Sindre Rønningen
Director of Design
An award-winning design visionary, Sindre has led
brand and UX design for Fortune 500 companies, creating innovative digital experiences in fintech and commerce.
Introducing Our Elite Advisory Board
ZELEN Systems is backed by an elite advisory board of blockchain pioneers who have shaped the global digital asset landscape. With experience spanning multi-billion-dollar crypto projects, decentralized finance, and AI-driven technologies, our advisors provide unmatched strategic guidance to ensure $ZLNC’s success.
Their expertise has been instrumental in launching and scaling some of the most influential blockchain projects, including The Graph, EOS, Tezos, and SingularityNET, collectively driving over $5 billion in market capitalization. With a deep understanding of token economies, regulatory landscapes, and scalable blockchain infrastructure, our advisory team strengthens ZELEN’s position as the next breakthrough in digital commerce.
Brad Yasar
Digital Assets Pioneer
Global blockchain expert and CEO of EQIFI, with 30 years of entrepreneurial experience. Co-founder of the Blockchain Investors Consortium, which has allocated $5 billion to blockchain projects. A key advisor who has guided successful billion-dollar token sales and crowd raises.
Derrick Kravitz
Strategic Growth Advisor
Head of Growth at Beyond Enterprizes, where he drives blockchain adoption and Web3 innovation across emerging markets. CEO of Green Umbrella, a licensed cannabis manufacturer and distributor in California. Brings 15+ years of experience scaling operations, leading strategic growth, and forging high-impact partnerships.
David Orban
Blockchain Advisor
A renowned technology strategist and investor, David has played a pivotal role in blockchain and AI innovations, advising projects with a combined market cap of over $5 billion. His insights drive exponential growth, decentralized innovation, and global adoption strategies.